First Time Backer's Guide to Kickstarter
As you probably know, we're running a big Kickstarter right now for CHAMPIONS OF AETALTIS, an anthology of awesome new short stories by some of the best fantasy authors in the business. But maybe you've never heard of "crowdfunding" or "Kickstarter". If you're wondering what the heck all this stuff is or what all this "stretch goal" and "pledge levels" talk is all about, we're here to help!
What the heck is Kickstarter?
Kickstarter is a site that allows people to crowdsource the funding for new products.
Wait, what? Crowdsource? What the heck is that?
Crowdsourcing is where a whole bunch of people each contribute a little bit of money to help bring a cool product to market. It's a great way to fund products people actually want rather than the old method of creating a product and then hoping there's a market for it!
Hold on a second. Do I get anything out of this?
Absolutely! When you back a project on Kickstarter, you get the thing you're backing when the project hits its goals! And for most projects, the more you pledge, the more you'll get.
Do you keep my money if the project doesn't hit its goals?
No. You only pay what you've pledged if the project hits its primary goal.
So what are these stretch goals you were talking about?
A project has a primary funding goal. This is the amount the project creator needs to deliver the basic product. It's not uncommon, however, for projects to get more money than they need. This happens when lots of people decide they want to back a project. When this happens, the creators of a product will often post stretch goals. These are enhancements to the original product or even additional products that are only possible when the project hits certain funding levels. More people join in, more money gets raised, and everybody gets cooler stuff!
Sounds great. What do I do now?
This is the easy part! Just go check out our Kickstarter project and click the big green Back This Project button! Kickstarter will tell you what to do from there!
If you still aren't sure about this whole kickstarter thing, we're happy to help! Just send an email to email@example.com and we'll help you out!